The Veterinarian Entrepreneur
Turn your veterinary degree into an exponential startup.
You know the animal —from the herd to the pet, from the lab to the clinic— in ways no engineer could learn in years. This manual teaches you to turn that knowledge —your decisive advantage— into a company that scales with AI, without hiring an army.
386 pages · 6×9″ · 13 chapters · Sergio Armando Cortina Egea, DVM & lawyer · Bernardo José Cortina Ceballos, PhD
Who it's for
From the barn to the clinic, from the lab to the hive: this is for you.
Before you choose between the clinic, the slaughterhouse, or government, learn a path almost no one teaches you in school.
Tired of trading hours for dollars. Your knowledge —from the herd to the pet, from the lab to the clinic— is the scarcest raw material of the AI era.
Whoever trains veterinarians or makes a living off the land: the map of where the profession is headed and how to turn know-how into a company.
What's inside
Thirteen chapters: from mindset to action.
It's not motivational theory: it's a map with real cases, the math that actually adds up, and honest data.
The mindset to stop competing on price and build your own competitor-free market.
The self-reinforcing loop that gains momentum and becomes the growth engine of your startup.
Your knowledge is the asset and the red line: why your ceiling is your vision, not your resources.
Find the opportunity in your field —and why the exponential leap lives in shared data—.
Prove someone pays before you build: the CODE Framework, the manual Wizard of Oz validation, and the Mom Test.
The asset of atoms or bits, the Founder Triumvirate (UX, engineering, and sales), and AI agents.
Dig the moat (physical, digital, brand, or data), the Livestock Liquidity Model, and design your AEO strategy.
Choose your model —rocket or profitable niche— and how to fund it.
Plan your strategic exit and close your startup's value loop.
The tomography method applied to real cases from mud to software: successes, pivots, and failures.
Where you can play: your first beachhead and the filter framework.
The thirteen cracks a skeptic would find in your project, with an answer for each one.
Your method is already in motion; your first move is Monday.
The Six Stations of the Startup
The manual structures the founder's journey along a map of six critical stations: from the technical knowledge Foundation to the final Harvest event (strategic exit), passing through verification in the mud and automation with AI agents.
Try the book without buying it
Resources and tools, free.
The validation canvas and the six-step checklist, ready to download and print. The book's templates, free.
See the resources →The engine of the SEE chapter: your costs rise in a straight line (∝ n), but the value of a network rises as the square (∝ n², Metcalfe's Law). Move it and watch them pull apart.
Open the visualizer →The cracks a skeptic would find in your project —with the honest answer for each one—. The objections chapter, interactive.
See the objections →Who writes it
Field authority, not office smoke.
Veterinarian and animal scientist, and professor of Livestock Production Systems at the FMVZ of the Universidad Veracruzana. Nearly half a century training veterinarians in the tropics —the domain authority that makes every page credible—.
Biologist and doctor of science; founder of technology-based companies (MiGaceta, AI models). He translates the knowledge of the field into the language of exponential startups.
The start
The first chapter pushes you to see what others miss.
From your own home ground and your biology toward the market no one is serving yet —because it takes your clinical eye to see it—: the book starts by opening a frontier with no ceiling, your own blue ocean. No smoke: every figure with its source, every objection with its answer. The only limit is the one your vision sets.
The future is now.
We'll send you a chapter of the book and the resources to start validating your idea this week. And, if you want, let's talk: the goal of all this is for you to build.
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